The development of modern technology and social media has made user generated content (UGC) a highly useful marketing asset. UGC is a flexible concept that encompasses images, videos, blog posts, and even independent essays.
Social Media contributors have increased by 176 Million in the last year (social media today).There are between Two to Four Billion uploads of images on social media per day. 25% of search results for the world’s 20 largest brands are links to user-generated content.
UGC is excellent for winning over customers’ confidence. Customers may use user created content to their advantage, according to 93% of consumers.
5 Challenges in Content Moderation
1. Safety of employees
The safety and wellness of employees is the first issue that comes to mind when thinking about the difficulties and dangers associated with content moderation.
Many of the unsettling pieces of content that content moderators spend hours perusing are for their employers. A content moderator who had PTSD symptoms and depression as a result of their work recently filed lawsuits against Facebook and YouTube.
2. Safe content removal
Safe content removal not only hurts your company’s reputation, but it also makes using your platform irritating for users, who are less likely to return. Less human error means fewer posts being wrongly erased and less user angst thanks to computer vision.
3. Inaccessible offensive content
Similar to computers, people are more inclined to overlook objectionable material, especially if it is hidden. For instance, words that are muddled or obscured could not be highlighted. But Visual-AI can see resemblances, typos, and some obfuscation methods, which makes it simpler to block or flag the information.
4. Risks of the future
In the field of content moderation, threats are always evolving. For instance, Pepe the Frog was a common reaction meme used on all social media platforms more than ten years ago, but today it is a hate symbol with ties to antisemitism and nazism.
5. Amount
High content quantities increase the chance of inaccuracy, whether it be mislabeling anything as a violation of the law or allowing something distressing to evade detection. Your staff will be able to handle more ambiguous stuff because Computer Vision can handle large volumes with greater accuracy.
The 5 Benefits Of Content Moderation
You require a scalable approach for content moderation that enables you to assess the toxicity of a remark by taking into account its surrounding context. Choosing a content moderation vendor who adheres to this procedure is crucial for the reasons listed below:
1) Ensure the safety and integrity of your brand
Monitoring is necessary for the content posted to your website in the form of images, videos, or remarks on blog posts and forums. This is due to the possibility that the user-generated content will deviate from what your brand considers appropriate.
2) Get to know your customers and users
Pattern detection is a good possibility that can be facilitated by moderating user-generated content. This is especially true for large-scale campaigns where your moderators might tag content with certain attributes, such as ideas, sentiments about your business, and more.
3) Enhance visibility on the web
According to statistics, connections to user-generated content account for 25% of search results from some of the biggest businesses in the world. You must make sure that this content doesn’t damage your brand’s reputation even though you need it.
4) Expand campaigns
User generated content is necessary for your sales and marketing campaigns to be more successful. Scaling your campaigns without endangering your brand is possible with the aid of an effective content moderation tool.
5) Improve customer relations
If your website has content written by actual users or customers, your customer relations and reputation will undoubtedly improve. To make your brand genuine, relatable, approachable, and friendly, your website must have content that has been carefully reviewed.
Why User-Generated Content Is Beneficial
For the reasons listed below, more firms are seriously considering utilizing user-generated content (UGC) for advertising.:
- Cost savings: Because user-generated content is free, it is a viable option to take into consideration for firms that want to advertise themselves but are on a tight budget.
- Brand loyalty: Engaging with followers and appreciatively responding to their postings will increase the likelihood that they will return in the future. Don’t undervalue the impact of brand loyalty on consumer behavior.
- Authenticity: Having customers communicate honestly about your goods and services makes your company seem less formal and more approachable to audiences.
Best Practices for Content Moderation: Tips & Tricks
- Balance Comparing prompt UGC posting to quality control
Quick publication of UGC might be advantageous in some circumstances, promoting user interaction and giving people the assurance that their message was seen. - Think on mental health issues in moderation
Artificial intelligence (AI) or other tools should be utilized to reduce exposure to offensive and abusive messages when people are directly involved in content moderation. - Support for several languages
Messaging between clients in different countries or in nations with a bilingual population can be made easier with the use of translation features. - Think about UGC Direct Responses
Simple UGC feedback might help to maintain a pleasant tone across the board. User postings can be encouraged by messages such as “thank you for your input” or “we appreciate the new concept.
Why Are Services For Content Moderation Important To Your Business?
Content moderation is the process of examining, sifting, and screening User-Generated Content (UGC) to make sure it complies with any applicable laws, platform rules, or industry standards. UGC is not only found on social media platforms. Businesses in a variety of sectors, including travel, dining, the automobile industry, and even eCommerce sites, are using UGC today to influence their target consumers.
Conclusion
It is crucial to have a content moderation team in place to screen out problematic messages that could be inflammatory, contain insults, violent threats, or even sexual harassment. User-generated content should always be checked for relevance to your business and target audience.
Boost the awareness of your company while keeping the neighborhood secure. Keep user material coming in to increase audience engagement and spark interest in your brand. Partner with a provider who will assemble a committed group of content moderators who are prepared to represent your brand.
Frequently Ask Questions
How does content moderation work?
Screening user-generated information before it is uploaded on forums, social media, and other online platforms is known as content moderation.
Why is content moderation crucial for campaigns that leverage user-generated content?
Content moderation enables user-generated campaigns to scale, safeguards your brand, and guarantees that you aren’t using your campaign to distribute inflammatory, divisive, or spammy content or messages.
How much money is made by a content moderator?
In the USA, a content moderator makes an average yearly pay of $33,638. The pay may change according to experience.
Why is it vital to moderate content?
Moderation is advantageous to both your brand and your customers. It lessens the possibility that your prospects will encounter upsetting or offensive material, which could harm the reputation of your business and the general customer experience.