Check Out How Simple B2B Market Research Control Is Right At Your Doorstep
It’s true that market research is market research. Actually, no. To begin with, compared to consumer-based selections, the B2B purchase process is more intricate.
In B2B sales, there are frequently several stakeholders that you must persuade and win over in order to seal the transaction.
The B2B market is also considerably smaller than the B2C market. Which makes it easier to establish personal connections and relationships but more difficult to establish a baseline for what the group as a whole is thinking and feeling.
According to information from the most recent report on the B2B ecommerce business, total sales in the US alone hit $1.39 trillion. If we exclude procurement revenues, that is a 10% year-over-year growth. The amount includes e-procurement and is $2.19 trillion.
Several Techniques for B2B Market Research
Although not a comprehensive list, it will help you get started and ensure that you keep the right questions. And factors in mind as you begin to learn more about your target B2B audience.
Important Consult studies of the B2B market
You must seek for in-depth, precise analysis that is particular to the types of consumers you are attempting to attract because B2B buyers can have quite varied problems, concerns, and goals based on their job title and the industry they are in. Here are some studies from market research to get you going:
- 2017 B2B Buyer’s Survey Report – The 7th annual B2B Buyer’s Survey conducted by the Content Marketing Institute surveyed 283 B2B C-level executives, VPs, and Directors to discover more about the variables influencing purchasing decisions. The performance, usage, and difficulties of digitize B2B material are among the subjects explore.
- Trends & Perspectives from B2B Buyers & Sellers on The State of Sales Acceleration –Dun & Bradstreet, a pioneer in business data and insights, assists B2B salespeople and marketers in acquiring and closing more business. Topics covered include when to call prospects, what influences a buyer’s choice to buy. And how consumers decide whether a product or service satisfies their needs.
- Think again about the B2B buyer’s journey. In order to understand how the buyer’s journey has changed and how sales and marketing teams must rethink their relationships with B2B buyers, and decision-makers. LinkedIn Business Solutions conducted a global study that involved surveying more than 6,000 B2B buyers, marketers, and salespeople.
Utilize B2B telemarketing to get sales intelligence
The best aspect about B2B telemarketing is that you can outsource these tasks, freeing you and your staff to concentrate on other tasks while still learning about your targets. Why is telemarketing successful for acquiring B2B market research and intelligence? Following are a few causes:
- B2B telemarketers can ask specific questions of your actual audience, which is difficult (or impossible) with conventional outreach attempts. This results in targeted insights. These one-on-one, highly-targeted interactions can give you useful information. About what your prospects are considering in a provider and a solution.
- Feedback in real timeAre the value propositions you’re expressing accurate?
How successful is your message? Is your product or brand well-known?
These are the kinds of inquiries that a sales intelligence telemarketing campaign will enable you to address. This is due to the fact that calling agents can observe firsthand how your value propositions and marketing are receive by B2B customers.
This develops into a continuous improvement loop over time that aids in honing your message so that you are saying the right thing to the right people at the right time. Competitor analysis via B2B telemarketing can also give you important information about the rival goods and services your target market is utilizing. You’ll discover the factors that led them to select a certain solution over those of rivals. And any issues they may have had with their current vendor. In order to create a message that effectively conveys the right value proposition to the right audience. At the right time, it might be quite helpful to have this information at hand.
An Important Piece of Information About B2B Audiences Is Discovered by Intelemark
Want to acquire a competitive advantage by learning more about your targets?
The B2B sales and marketing teams are better able to grasp their prospects thanks to Intelemark’s sales intelligence campaigns. Than with the majority of other market research techniques.
To explore how we can assist you in discovering your audience, get in touch with Intelemark right away.